This Cookie Policy explains how Serena Blake ("we," "us," or "the application") uses cookies and similar technologies to recognize you when you visit our website and application. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What are cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website or use an application. They are widely used to make websites and applications work more efficiently, as well as to provide information to the owners of the site or application.
Cookies can be "persistent" or "session" cookies:
- Persistent cookies remain on your device even after you close your browser or application, until they expire or you manually delete them.
- Session cookies are automatically deleted when you close your browser or application.
2. Similar Technologies
In addition to cookies, we use other similar technologies to achieve the same goals:
- Web beacons: Small transparent images that allow, for example, counting users who have visited certain pages or opened an email.
- Local storage: Technologies like localStorage and sessionStorage that allow data to be stored in your browser or device.
- Device identifiers: Unique identifiers assigned to your device or its components.
- SDK (Software Development Kit): In our mobile application, we use SDKs for functions similar to cookies in web browsers.
For simplicity, in this policy, we refer to all these technologies as "cookies".
3. Types of cookies we use
We use the following types of cookies on our website and application:
| Cookie Type | Description | Typical Duration |
|---|---|---|
| Essential cookies | Necessary for the website and application to function correctly. They enable basic functions like page navigation and access to secure areas. The website and application cannot function properly without these cookies. | Session / Persistent (up to 2 years) |
| Functionality cookies | Allow remembering choices you have made (such as your username, language, or region) and provide enhanced, more personal features, like remembering changes to text size, fonts, and other customizable parts. | Persistent (up to 1 year) |
| Analytical cookies | Help us understand how you interact with our website and application, allowing us to measure and improve performance. They collect information such as which pages you visit most often, if you encounter error messages, and how you arrived at the site. | Session / Persistent (up to 2 years) |
| Marketing cookies | Used to track visitors across websites and applications. The intention is to display ads that are relevant and engaging for the individual user. These cookies may track your movements across different websites and applications for this purpose. | Persistent (up to 2 years) |
4. Specific cookies we use
Below are details of some specific cookies we use and their purposes:
4.1 Essential cookies
- session_id: Maintains your session active as you navigate different pages.
- auth_token: Stores authentication information while you are logged in.
- csrf_token: Protects against cross-site request forgery attacks.
- privacy_settings: Stores your privacy and cookie preferences.
4.2 Functionality cookies
- language: Remembers your language preference.
- theme: Stores your theme preference (light/dark).
- notification_prefs: Saves your notification preferences.
4.3 Analytical cookies
- Google Analytics: We use Google Analytics to understand how users interact with our site and app.
- Firebase Analytics: In our mobile app, we use Firebase for usage analysis.
- app_version: Records which app version you are using to help us with compatibility.
4.4 Marketing cookies
- ad_id: Used to identify you for advertising purposes.
- campaign_id: Tracks the marketing campaigns through which you found our app.
- Facebook Pixel: Facilitates advertising on Facebook and Instagram.
5. Third-party cookies
Some of our business partners may set cookies on your device when you visit our website or use our application. We do not have access to or control over these cookies. This cookie policy covers the use of cookies by Serena Blake and does not cover the use of cookies by third parties.
Third parties that may set cookies through our website or application include:
- Analytics providers (like Google Analytics, Firebase)
- Social media platforms (like Facebook, Twitter)
- Advertising partners
- Payment service providers
6. Your choices regarding cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:
6.1 Through our cookie banner
When you first visit our website, we will show you a cookie banner that allows you to accept or reject various types of cookies. You can change your preferences at any time by visiting our "Cookie Settings" in the site footer.
6.2 Through your browser settings
You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you reject cookies, some parts of our website or application may not function properly.
6.3 Through your mobile device settings
On your mobile device, you can control ad tracking through your device settings:
- On iOS: Settings > Privacy > Tracking > Turn off "Allow Apps to Request to Track"
- On Android: Settings > Google > Ads > Opt out of "Ads Personalization"
6.4 Specific options for analytical cookies
To prevent Google Analytics from collecting data, you can install the Google Analytics Opt-out Browser Add-on.
7. Updates to this policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please visit this page regularly to stay informed about our use of cookies and related technologies.
8. Contact
If you have questions about our use of cookies or this policy, contact us at:
Email: privacy@serenablake.com
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